Thinking of Making Video Content During COVID? What You Need to Know!


Consider how the current pandemic has influenced your normal day. How many personal and professional activities have been altered as a result to keep a social distance? 

Video marketing has never been more crucial than during this pandemic. Social gatherings and meetings with coworkers have evolved into video events. Video has also developed as one of the most successful and powerful platforms for marketers to engage prospects and deepen relationships with current consumers. 

Many film and television projects have shut down for long periods of time as the COVID pandemic has advanced, but the advertising business has shown to be incredibly robust. It turns out that businesses still need the opportunity to market and promote themselves!

It’s also critical to realize that the current state of video marketing will not go away once COVID-19 is beaten. The majority of the habits and preferences we’ve developed will stick with us for the rest of our lives. Since the function of production has changed dramatically, and you may be wondering how filming has adapted to this new method of working. 


Why Video is a Preferred Marketing Medium for Consumers

According to a recent study by ClickZ, 80 percent of consumers have boosted their digital content consumption since the COVID-19 outbreak. People have been obliged to avoid face-to-face activities in order to maintain their social distance, so they spend more time watching videos. 

In addition, the facilitator of the digital marketing community reports that:

  • 72 percent of consumers prefer to learn about a product or service through watching videos.
  • Every day, 55% of consumers view videos.
  • Every week, 78 percent of consumers watch videos.

According to Cisco’s Visual Networking Index, online videos will account for 82 percent of all consumer Internet traffic by 2022.

  • Mobile video consumption has increased by 100 percent year over year.
  • Sixty percent of viewers would rather watch web videos than watch television.
  • When delivered as video, they retain up to 95% of the message.
  • People spend 88 percent more time on video-rich websites.
  • 59 percent of executive decision-makers would rather watch a video on a product or service they’re considering purchasing for their company than reading text about it.


COVID-19: What Does It Mean for Video Production?

For many people nowadays, the morning commute consists of walking to the corner of the living room where they have set up a new workspace and regularly refreshing the BBC News live stream. As a result, a lot of Video Production During COVID has been put on hold, which is understandable.

However, this does not have to be the case, and more importantly, it should not be, because the companies who continue to market during periods of economic uncertainty have a better chance of thriving once the dust has settled and things begin to pick up again. 

Working with creative video agencies has the added benefit of allowing us to come up with unique ideas for getting around any obstacle. However, if you don’t want to leave your house, here are a few things you can do to create quarantine-proof video material.


Reuse Your Old Video Material

Most of you who aren’t new to video creation has a ton of footage sitting around waiting to be repurposed. Consider it like a house: you may not be able to replace those ancient floors or peel down that ugly wallpaper, but that doesn’t mean you can’t give it a small spring makeover.

 With a good edit, some stylized motion graphics or typography, and a new music track, you may have a completely new video in a matter of days. To cut a long story short, establish a coronavirus Video Production strategy and stick to it using your old video material.


Market Through Animation Films 

So live-action shoots are on hold for the time being, but that doesn’t mean you can’t communicate your company’s key messages through alternative means. Animation films are an excellent way to accomplish this, and the versatility and variety of animation allow you to exert even more control over the final output. 

You can choose the color palette or tone to match your brand requirements. A hand-drawn style will give you a more mature vibe, but a blocky, 2D vector appearance will feel a little more friendly and playful. 

Don’t worry if you can’t record the voiceover for your video animation because of the lockdown. Many highly skilled voiceover artists have excellent sound recording studios in their homes, allowing you to call in and direct the session from distance.


Crowdsourcing Footage

Crowdsourcing footage may be the best solution for some videos. The majority of individuals nowadays own a smartphone, which is more than capable of filming a usable piece to camera or some observational b-roll.

Working with your video agency during COVID-19 will allow you to deliver an easy-to-follow spec to your contributors so they may shoot film on their own. In many circumstances, this type of footage has a lot of advantages since it will have a familiarity that you wouldn’t necessarily get in a studio.


Instagram’s IGTV

Instagram’s IGTV is a wonderful way to keep in touch with your followers and show them what you’re up to. You can then produce short social clips, teasers, and promos using that content to attract your viewers to log in the next time you go live, while also establishing your brand and remaining visible.


Video Marketing Trends After COVID-19

How have video marketing patterns changed since COVID-19’s inception, as COVID-19 continues to affect both personal and professional life? Globally, organizations are confronted with new and unexpected difficulties. Finding new ways to create interesting material, developing innovative marketing strategies, and reaching out to a varied audience are just a few of them. Not only for marketing campaigns, but also for teaching, sharing knowledge, collaborating, entertaining, and socializing, captions and Video Content have become indispensable.

  • Since the COVID-19 outbreak, 80% of consumers have engaged with more digital content than they did previously. 
  • By 2022, the video will account for 82 percent of all content generation, up from 15 percent in 2017.
  • Working from home, telecommuting, stress reduction, fitness, cooking, and studying have all seen a large rise in content.
  • During the global pandemic, 66 percent of organizations used video to engage with key stakeholders.
  • Video has 12 times the number of shares as text and photos combined.
  • When subtitles are present, 80 percent of consumers are more likely to view the entire video.
  • 31% of organizations plan to increase their investment in online video software, while 31% plan to maintain their current spending.
  • More than six out of ten people expect to use YouTube more frequently in the future.
  • The average individual will watch 100 minutes of video each day by the year 2022.
  • The click rate on video search results is 41% higher.
  • Product videos can boost sales by up to 144%
  • 75% of people want advertisements to tell them about brands’ efforts to combat the COVID-19 crisis, but they don’t want them to use the situation to market themselves.


Ways to Use Video to Communicate Effectively

COVID-19 is unquestionably a difficult time for marketers. If you’re trying to figure out how to promote during a pandemic, the first step is to come up with a strategy, which should include video. Communicating excessively is now, more than ever, a good idea. People need to hear from you both inside and outside. They require a sense of humanity, which is precisely what engaging video provides.

Video creation takes a lot of time and effort, but the end result is worth the wait. Consider what type of video you want to make before you begin. The ten forms of video you can utilize in your video marketing plan are as follows. 

  • The Spot
  • The Explainer
  • Customer Testimonial Video
  • Employee Portrait Video
  • Company Culture Video
  • Behind-The-Scenes Video
  • Web Series
  • Branded Short Film
  • Product Demonstration
  • Branded Mini-Documentary


Final Thoughts

The pandemic has thrown old ways out the window, and a new normal is emerging. In the relationship between brands and consumers, trust is projected to become increasingly important. This means that any brand that demonstrates concern and compassion for its customers and society as a whole will outperform the competition. Now is the time for firms to truly demonstrate this, redefining their strategy and actively practicing empathy and customer-centricity in their marketing through the power of video.

Whether it’s small tweaks like employing stock footage, big leaps like Livestream broadcasts, or obtaining creative briefs for employees to record in their own homes, video content marketing is gaining a competitive advantage over other marketing communications channels.

High-quality, professional video content can accomplish anything for your business, whether it’s advertising a product, conveying your vision, or interacting with customers. Start making videos with Shoot at Sight to attract your audience’s attention and grow your brand in a more dynamic way. 

We encourage Environmentally Friendly Filming, which includes socially and environmentally responsible decision-making. If you’re ready to join the marketing craze but need assistance in refining your content or expanding your online presence through video, Visit

One Comment

Add a Comment

Your email address will not be published. Required fields are marked *