Video is the Future of Content Marketing – Here is why
The digital landscape has altered significantly over the
last decade. As the world continues to change at a rapid pace, the majority of
individuals have transitioned from desktops to laptops, mobile phones to
tablets, and everything in between.
Digital technology is always evolving, therefore, the content you generate and
publish has the power to ensure your success, which is why any professional
content marketer’s ultimate goal is to publish interesting and original
content.
A similar pattern has emerged in future content marketing.
In today’s corporate world, video marketing is a powerful tool that allows
marketers to add significant value to their content efforts while also
delivering relevant and compelling messages to their target audiences.
Consider the following… According to Forbes, over 90% of
customers say video content makes it easier for them to make a purchase choice.
Video content and its importance in today’s social media-driven culture have
risen dramatically in the two years after Forbes published this research,
indicating that videos are not only a window into the current state of affairs,
but also the very future of content marketing.
- In 2018, about
85% of all internet users in the United States watched videos online. - According to a
Wyzowl poll, 95% of marketers has planned to boost their video marketing
budgets for 2022.
These statistics clearly shows that users are directing
towards video content.
The purpose of this article is to explain why marketers
should concentrate their efforts on video content and b2b video marketing. Take
a look at some of the top reasons why videos are the future of content
marketing and why you should include them in your next marketing plan.
Great Performance Across All Devices
You’re probably aware of how crucial responsive design is
these days, as it enhances the user experience for mobile users, who make up
the bulk of Internet users. If your website isn’t responsive, meaning it
doesn’t adapt to different screen sizes and resolutions on mobile devices,
you’re missing out on a lot of revenue-generating potential.
With videos, you won’t have to worry about your customers
having difficulties accessing your content. Videos work great on a variety of
platforms, including computers, tablets, and mobile phones, making them
incredibly user-friendly. As a result, incorporating videos into your content
marketing plan can significantly increase your reach and assist you in
spreading the word about your company. You can effectively express your brand’s
message around the world because you will not lose traffic or conversions.
Videos Create Brand Recall
According to HubSpot, more than 80% of users believe that it
becomes easy for them to recall a video they saw a month ago, unlike text-based
material. Video emphasis the power of the visual, making it easier for your
target audience to retain the context and idea behind your message than merely
seeing the words or static images.
When developing corporate video, marketers working on
their video strategy should pay special attention to their brand’s message. All
of the visual effects, tone, and other qualities that truly characterize your
brand should be consistent with those utilized on your company’s website and
blog. Maintaining a consistent, branded visual strategy in terms of fonts,
colors, and styles allows your consumers to recognize your brand more easily.
Consider the Nike Swoosh or the golden arches of McDonald’s.
Better Viral Potential
How many videos have you seen that went viral and drew in viewers
from all around the world? How many written content items have done the same?
You already know the answer: videos have a considerably higher chance of
becoming viral than any other form of content.
92 percent of mobile video viewers, according to one study,
share videos on social media. According to another research, videos are
circulated 1,200 times more than links and text combined. These are notable
figures that demonstrate the immense power of video content and why it should
be utilized to its maximum extent by everyone.
Videos Backs SEO Performance
People respond well to videos in general, which indicates
that their reactions will increase the website’s click-through rate. In
addition, a high-quality video that interests clients might direct them to your
company’s homepage.
With video content, you also have a better chance of getting
viral. People, on the other hand, are naturally open to sharing videos
with their friends and families, and they are easily digestible pieces of
content that may often evoke emotional responses from their viewers. People are
therefore more likely to watch a video than read a text.
As a result, if your company includes a video on one of your
landing pages, your target audience is more likely to spend time on your website.
This will increase your dwell time, and Google will begin to consider your
content valuable.
Build A Relationship Between Brands and Consumers
Video is no longer merely a platform for celebrities and
public figures to emerge in today’s tech-driven culture. Quite the opposite is
true. Public figures come in a variety of shapes and sizes, as evidenced by the
advent of social media, and everyone has a distinct niche or appeal that
defines who they are. The influencer marketing sector is a good example of
this.
As a marketer, you should know that video is one of the most
effective ways to establish a virtual brand image. For example, a lot of
LinkedIn video content is simply a monologue of insights or inspiration from
the person delivering the message, which makes it a really strong tool to use
when it comes to creating a relationship (and trust) with your customers.
Increased Traffic and Conversions
Since videos have the ability to connect with people on an
emotional level, they can engage them in ways that no other form of content
can. People instantly immerse themselves in videos that they enjoy, so the goal
is to create something fascinating, instructive, and relevant to the audience.
Videos are easy to digest, and if you create a video content
that connects with your target audience and not only grabs but also holds their
attention, you will be able to convert them into devoted customer who will eagerly
anticipate your new products.
Furthermore, sharing videos with your customers can
transform them into brand ambassadors, as they will share your content with
their friends and followers on social media, resulting in increased traffic and
conversions.
Boosting Brand Recognition
Human brain processes pictures 60,000 times faster than
text, therefore, people recall visual content considerably better. Although
this applies to both photographs and videos, you can see how effective videos
can be. People remember more of what they see than what they read, so when they
view a video about your brand, they will remember it.
Video content is great for increasing brand recognition, but
you must make sure that your videos are entertaining and unique in order for
them to be truly memorable. They must tell a distinct message about your brand
and must be totally consistent with your marketing strategy. They must be
consistent with your brand’s voice and style to let users recognize and engage
with your content.
Useful in Email Marketing
Brands get a $40 return on every dollar invested on email
marketing. While this is a large number, videos can help you increase your
email marketing ROI. By including them in your emails, you can make them more
interesting while also saving the recipient time.
You’ll be able to communicate with them more quickly if you
use video content. People may view your email for longer and click on your CTA
as a result of its engaging character. This can help you increase sales and
return on investment.
Takeaway
Video may be a strong tool for businesses to sell their
products or services, especially with an increasingly selective audience that
is continuously flooded with marketing information. Grabbing the attention of
your target audience has never been easier than with video content.
Video content may have a significant impact on your digital
marketing strategy, regardless of the type of business you run, the products or
services you sell, or your target demographic. You don’t have to confine your videos
to a single platform, theme, or goal. You may use them in any way you choose to
help your brand succeed.
Shoot At Sight—A Media Force to Reckon With
Videos are the future, and the future is now, so embrace it
and start making wonderful content about your company that will absolutely
resonate with and engage with your target audience on a whole new level. If
you’re ready to join the video marketing craze but need assistance in refining
your content or expanding your online presence, Visit www.shootatsight.com.
Shoot At Sight is a video production agency that
began as a group of passionate content creators and evolved into result driven
video producers. Their primary focus is film production, which is supplemented
by corporate video production. SAS is ready to shine your next video production
with an in-house team of directors, producers, cinematographers, editors,
animators, and designers.
